Search Engine Marketing & Social Media Marketing
89% of consumers will go to the internet before they make a purchase.
When we run SEM campaigns for our clients we like to stack the deck in a variety of ways. First, we like to put you in the top 3 search engines; Bing, Yahoo & Google. The big 3 account for 90% of all search traffic. Next we like to direct traffic to your website from 3 separate venues within the search engines; local sem, organic sem and PPC or pay per clicks.
Local SEM
60% of searches for local services such as "roofing contractor San Jose Ca" result in a sale. Local SEM is a geography based marketing tool. Our Local SEM program puts your business in all 3 of the top search engines as well as the most traveled directories.
pay per clicks (ppc)
With pay per clicks you only pay for an ad if a consumer clicks on it. PPC is meant to be very selective and discriminating. On average, clicks run anywhere from $1-$10 each. As a result we don't want to waste money on false clicks. We set programming that will sift through web traffic and attract your best prospects while trying to keep everyone else out. Depending on the venue, we can program for geography, age, income, search terms and many other options. Our PPC program is very popular because of its unique wholesale pricing feature. In many cases we can have your campaign online within a day. More about JustSearched
Use our JustSearched to get in front of targeted consumers fast.
organic sem (free advertising)
The pay off here, potentially $1,000 of free advertising every month. Organic listings are earned. To get a page one listing requires online marketing efforts as well as optimizing your website. Talk to one of our advisors and take a demo to see how it works as well as pricing.
Use our Organic SEM for long term sustained growth.
Mobile Marketing
Mobile devices are out selling traditional desktop and laptop computers 3 to 1. Building marketing campaigns that are dedicated exclusively for the mobile market out perform hybrid campaigns by up to 20%. Our mobile marketing campaigns included mobile websites specifically designed to exploit mobile device features.
Best for personal lines
Facebook offers the traditional social media experience as well as paid advertising. It allows us to target your prospects a little differently. Here we are able to use geography and personal demographics.
use this for b to b sales
LinkedIn is the Business to Business social media. LinkedIn offers free and paid listings as well as ppc advertising.
make the personal connection
Youtube is all about the video. This gives us the opportunity to make a personal connection with your prospects. Caution, use this for inbound marketing only. Don't use the free Youtube player in your website. take the demo and learn more about video use.
JustExchange.
JustExchange allows our clients to pay for one ad and receive as many as 3 more for free. Imagine getting 4x times the marketing for no additional cost.